Replicates

A jeweller’s first catalogue

Macro stills and turntable films for a family diamond house near the station.

Product, watch face, steel bracelet

The brief

The client came to us for jewellery work that had to run in print and on screens. We answered with one crew plan, a shot list with the must-have frames at the top, and a date that left room for the Antwerp weather.

On the day

Each stone was shot on black velvet with fibre-optic points so the fire reads without glare.

Turntable films run for eight seconds and loop cleanly on the web shop.

The catalogue, the shop and the trade fair stand use the same set.

Fashion, graduate collection, white cove

The job took 3 shoot days, with Lotte Peeters (director), Jens Claes (stills) on set. Selects were agreed on a tethered screen before wrap, so nothing was decided by email afterwards.

What we delivered

Everything was graded together and named for the media plan, with a readme in the archive for whoever opens it next.

See more in work, or send a similar brief.