Lookbook stills and a short film for a young designer’s debut collection.
The brief
The client came to us for apparel work that had to run in print and on screens. We answered with one crew plan, a shot list with the must-have frames at the top, and a date that left room for the Antwerp weather.
On the day
Twelve looks were shot in one day on the cove and in the old station hall.
The film was cut for the show screen and for vertical social.
The collection was picked up by two shops in Paris and Tokyo.
The job took one shoot day, with Lotte Peeters (director), Jens Claes (stills) on set. Selects were agreed on a tethered screen before wrap, so nothing was decided by email afterwards.
What we delivered
- Three 15 second cutdowns
- Product packshots on white
- A 60 second film
- Web and social crops
Everything was graded together and named for the media plan, with a readme in the archive for whoever opens it next.
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